Our work is part of a campaign that raises awareness, promotes an event and brings people together. Its an event where people can enjoy themselves and help save the town hall.
We are looking to bring the elements from the poster into the rest of our touch points. We are going to integrate more instrument design into the website.
We believe our animation or poster will be our first touch points. Our plan is for the animation to be part of a promotional video through social media channels before the event. This will then link to our website which we we believe will have predominantly mobile users because of the platform of advertising. We are going to use this as point to start by focusing our attention on the development of a mobile website first then progressing to desktop. The poster will also connect to the website in which people can donate, share, sign up, learn more as well as watch the promotional video featured in the mix.
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