1.2 - Fix & Fogg Drawing Ideations
Using the sourced images shown on the top left of the page, I explored shapes relevant to peanut bar - the jar, texture of the spread and contrast in colours and form. Fix and Fogg as previously mentioned is a very humble company and brand and so I think it is almost that suitable that the drawings are rough and perhaps raw. They portray a relaxed approach however when colour is added they make these doodles pop and thus more successful. This stylistic approach which used basic drawn outlines and the added pop of colour is one I feel like I would want to incorporate into my final brochure.
