3.1 - Fix & Fogg Site (Re)visit
On Tuesday following the Monday class, I visited Fix and Fogg in order to capture some better photos and research during the shops opening hours. What I gathered, was a great sense of originality and humbleness to the small business which is located down a side alley left of Leeds Street. Their small window provides a unique experience and interaction for the customers, while their noticeable signage in the form of a flag, acts as a pivotal symbol. In terms of the photos taken during this visit, a large majority are of the exterior space outside the shop; this is because the interior of the shop is very dark and even with permission to look in and capture, I was unable to see and photograph further inside the store.
Fix and Fogg's branding is really well done and I admire the use of natural tones and their reiterated sustainable message - whether this is through their compostable, brown paper bags or white rack placed beside the front window used to collect old jars from past customers. It is this ingenuity and kindness which I want to illustrate and portray in my page spread. To do this, I think I will use natural tones with the occasional pop of colours, as well as fun but not too "in your face" illustrations.
Upon my visit to the site, I also gained to understand that they sell a little more than just peanut butter (variations), but also sell t-shirt, caps, and pins. I actually purchased a white t-shirt of theirs because the illustrative and embroidered logo is not only 'my style' but because I had the intention to photograph the t-shirt in action. Reading "Make the most of your Toast" above the illustrations, the style is humorous and quirky - a style I'm hoping to bring forward in my own, original illustrations. Later that day I photographed my flatmate wearing the t-shirt and had him hold one of Fix & Fogg's peanut butter jars. With this shoot, I wanted to portray a sense of community and humbleness, which is evident in the business. Theo (my flatmate) was therefore directed to hold the jar in this particular way in order to bring through this concept of togetherness.
