4.2 - Location Spreads Development 01

01.

This first series of location spreads explore and experiment with design techniques that I want to implement into my design brochure. These techniques/approaches include having one side of the page largely acting as a poster in the fact that it is filled enirely by an image or illustration. Other techniques include incorporating subtle and small illustrations to add a sense of place.

The above spread for my first location Fix & Fogg uses this idea of taking up one side of the spread with one single illustration. The illustration is bold and engaging. Created using images as references (seen below), the illustration aims at being both realistic, however not being too real, hence why the peanuts used are largely 'cartoony' styled.

Another illustration also featured on this page, is the peanut butter flag which is famously photographed often and can be found outside F & F's shop front. This element incorporates the idea of location and adds a more relatable aspect to the page.

The second noticeable element on the right-hand side page is the photograph taken by me of my flatmate. This image sees him openly holding the peanut butter jar with the idea that he is presenting and thus giving the jar to the reader. The use of a white t-shirt allows the image to not be too dark and so fluently incorporates into the lightness of the spread well.

The next location I chose to feature in my second spread was Vessel. In this spread, I reuse the same template as the previous. Placing the title and locations header at the top especially in this example is conveniently positioned for the reader as it is in the top left. This design technique then allows the reader to naturally transition from left to right.

In regards to the main illustration on the right, I placed tea bags around the mug. These were chosen other something such as coffee beans or broken ceramic, as they are neutral and muted, and so conveniently draw much of the user's attention to the mug. The mug is a product sold at Vessel and was chosen as the main image because of its especially handmade clay style and pop of colour through the blue star and orange base. A picture taken during of my site visit is shown below.

Finally, on the left page, I use a fingerprint illustration to enforce this sense of handmade and craftsmanship that goes into the construction of much of the ceramics. To create the 'smudged' look of the print, I placed a darker coloured fingerprint below and moved it left and down by 1pt.

The final spread is of my location Precinct35 and features the illustration of the tote bag as seen previously on my figure holding the bag (seen below). Surrounding the illustration, are elements used in the making of the bag, these include thread both coloured yellow and beige, and also a texture of the canvas used in the fabric. These smaller illustrations as with the others seen in the other locations are evenly placed around the larger illustration to create a border that aims at abstractly portraying a sense of wrapping.

On the right-hand page, I use an image from my site visit that shows a range of products available at Precinct35. These products include both homeware, garments, and accessories. To the right of this photograph is the shop's logo which is a simple and minimal circular design. This element works well on the page as it contrasts well the rather busy and colourful image to the left.